Clicks to Conversations: The Art of Turning Website Visits into Meaningful Connections
Have you ever received a cold call from someone unfamiliar with your business? Cold-calling often leaves us feeling disconnected. However, online interactions don't have to be impersonal.
The Not-So-Secret-Sauce of Social Media Success for Small Businesses
So, you're ready to conquer the social media game and unleash your brand's awesomeness. But wait, before you start firing content like a confetti cannon, let's chat strategy.
Small Business Owners: Seizing the Black Friday and Cyber Monday Opportunity
In a world often dominated by retail giants, small business owners are the unsung heroes of local economies and communities. As the holiday season approaches, the days of Black Friday and Cyber Monday present a unique opportunity for your businesses to shine.
How Buyer Personas Supercharge Your Digital Marketing
In this blog, we'll delve into the significance of buyer personas in the realm of digital marketing. Are they merely a digital marketing buzzword, or do they really offer something for small business owners and entrepreneurs?
Signs that your website needs an upgrade right now.
Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.
Three smart reasons to use content marketing to promote your SME.
You know that marketing your business is a must but SMEs are often hampered in their efforts to connect with their customers by constraints such as budget and time which put options like paid or online advertising out of reach. At the same time, traditional forms of advertising are no longer as effective as they used to be. And cold selling is out… How many ad blockers do you use when you’re online to make sure you’re not forced to read a paid-for advert when surfing the web?
Content marketing mistakes that could harm your business.
As marketing experts, we spend a lot of time sharing what we think are the best ways to create and use content for marketing our clients’ businesses, especially when it comes to inbound marketing – the type of marketing that uses content as part of a digital campaign to grow brand awareness and connect a business with its ideal clients. And we love doing that!
From Facebook to Instagram... Which social media channels should my business be on?
Social media platforms are everywhere and there are more to choose from and engage with almost every day. We all have our favourites when it comes to personal engagement with the world online but choosing the right social media channel for your business can be a challenging task.
Rebranding? Avoid these three (big) no-nos.
Building, maintaining and sharing a strong brand is an essential part of successful marketing and a successful business. As the world changes, a business’ offering, target market, or outlook might also change and, in order to ensure relevance, a rebrand might be necessary.
Marketing versus advertising? We break down the difference.
While both marketing and advertising are designed to promote specific products and services to a targeted audience, they are not the same thing. Understanding the difference between these two tools for promoting your business can help increase sales, raise customer awareness, and add to your business’ success.