Is My Digital Marketing Working? A Deep Dive into Building an Effective Strategy
The journey ahead is both exhilarating and daunting—much like the vast digital landscape that businesses must traverse these days. In the world of digital marketing, the climb to success can feel like scaling a mountain's summit.
5 supercharged lead generation tips for sales people.
So you’re a sales person who wants to increase their sales? What’s new? By now, you have probably realised that you need to generate leads and not just any leads but the right ones who will actually help increase your sales.
Signs that your website needs an upgrade right now.
Many people still think of their website as an electronic brochure – a way for potential customers to read all about their business online in the same way as they do in paper form. And while that may be the case for some, the truth is so much bigger – not only should your website be so much more than a brochure, it should be evolve over time.
5 hot tips for better business blogging.
For businesses keen to get noticed in the fast-paced, digitally-based world of inbound marketing, blogging is a critical social media activity. Research shows that it can help drive traffic to your website, establish your authority as a thought leader and generate leads.
What is marketing attribution and why does it matter?
It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.
Ways to attract website traffic using online content.
As content marketing experts, we know that generating high quality content is an essential part of a successful marketing strategy. The cold sell is out, giving your clients information that they actually want and can share is in.
Three big marketing challenges for SMEs today.
Owning your own small or medium-sized business can be rewarding, exciting and frustrating. There’s so much to do every day and so many areas of your business that require your attention and input. As a small business ourselves, we understand that!
Three best practices for social media marketing.
If you’re looking to market your business in current and on-trend ways, you cannot afford to miss out the power and presence of social media – a great way to build customer trust and loyalty. But how do you know what to do when it comes to making the most of social media platforms for promoting your businesses and services?
Five smart ways to promote your business on LinkedIn.
Did you know that LinkedIn has 332 million members and two new users join every second? As a powerful social media platform, LinkedIn is an excellent way for professionals to connect with each other and for business owners and marketing managers to promote their businesses with target buyers and potential employees.
Five snappy tips for using Instagram for business marketing.
For most successful businesses, digital (and especially social media) channels have become an important part of an integrated and effective marketing strategy. From Facebook to LinkedIn, mastering the art of digital marketing is a must for businesses wanting to grow their brand awareness and boost their sales. And, as a blossoming social media channel, Instagram has the potential to do just that.