Write a business blog that rocks? Start here.
We’ve recently blogged about why your business needs a blog (and yes, it does!) but not just any blog will do. If you want one that drives business to your website, that helps to get your brand out there, or the sales in, you need a business blog that rocks.
Should your business have a blog?
Businesses big and small know that having an online presence is a must when it comes to good marketing. Website? Check! Facebook page? Check! But what about a blog? Does your business need one? Is it really going to bring in sales? The simple answer? Yes!
A responsive website? Here’s why you should have one.
Heard of responsive web design? Simply put, a responsive website is one that looks good whatever device a viewer is using – be that your laptop, tablet, or phone.
What is SEO and why should your small business care?
SEO – you’ve heard the term and know it’s something to do with your website but do you know what it means and why you need to? Search Engine Optimization can be defined as the process of improving internal and external aspects of a website to increase its organic visibility for search engines. But what does this mean?
What’s a marketing campaign and why do you need one?
With digital tools and media access on the rise, competition among businesses looking to grab the attention of the same audience is rife. While it’s true that it doesn’t matter how great your product is if no one knows you exist, simply advertising (even if you can afford it) won’t ensure your business or brand gets noticed or grows. You need a plan. You need a marketing strategy.
You’re putting your business on Facebook? Start here.
Online marketing and engagement are musts for any business trying to get noticed and stay relevant in today’s fast-moving consumer-focused world. Have a website but want more? Depending on your industry, Facebook can be a great online space to market your business.
Everyone’s doing it but should your business be on Facebook?
Facebook still ranks as one of our favourite online spaces – we use it to share, connect with those near and far, socialise, and network. And, if you own your own business, you’ve probably thought about having a Facebook business page or you might have one already… but should you?
Just started as a freelance Marketing consultant? Avoid these rookie errors.
Congratulations! You’ve just started out as a freelance Marketing consultant. Whether you’ve left a corporate firm or started fresh off a recent qualification, you’re about to enter the fast-paced and rewarding world of working for yourself.
The importance of Simplicity For Marketers
A marketing consultant's objective is to, well obviously, help guide and direct their consumers on the path of success. But what intention do marketing consultants have behind the scene?