Five creative ways to thank your clients for their business.
If you’re a freelance marketing consultant (or any kind of freelancer for that matter), you will work with a range of different clients and on different projects. You’ll also have your favourite clients – those that give you great business and treat you right. And you’ll want to hang onto those and show them that you value their business.
How to work out your ideal client profile. It can be done!
In order for your marketing strategy to work and effectively grow your bottom line, you need to know who you’re talking to, what they want from you, and what you want from them. You need to understand your ideal client. And while this can take time and effort, it’s not an impossible task.
Three more reasons to outsource your marketing to the experts.
Marketing is an essential but often neglected part of any business plan. Simply put, it doesn’t matter how brilliant your business or service is if no one knows it exists or if your customer base isn’t made up of loyal fans that chose you above your competitors. So, whether you run a small business or work for a professional organisation in a freelance marketing management position, outsourcing some or all of your marketing needs to experts who know what they’re doing is a great idea.
Top tips for stellar content marketing
Research shows that not only is content marketing (also known as inbound marketing) more cost-effective than traditional marketing, it generates higher quality leads that mean less time-wasting and more customers. Content marketing has numerous benefits for your business and, if you have a great website and a marketing plan, you can get started straight away.
Five ways to use social media to build your brand
From work to play, social media is part of our daily lives. When it comes to business, if you want to establish yourself as an authority in your industry, raise your brand’s profile, make more sales, get more followers, or sell more products, you will need to harness the power of social media.
Top tips for a successful rebrand
So it’s time for a rebrand? Whether you need to move with the times, connect (or re-connect) with your key customers, or reflect growth in a new area for your business, a rebrand can be a necessary and exciting process – one that leaves you with a refreshed look and direction, and, hopefully, increased sales.
5 top characteristics of a great inbound website
In today’s online world, your company’s website should be a major lead generation and marketing tool. And the way to do that? Ensure your website is an actively managed inbound marketing website.
Don’t go it alone – how to pick the right suppliers for the job
Whether it’s a product for your business or an outsourced service like online marketing or a once-off project like designing a new website, at some point in your business, you’re going to have to hire a supplier (or two). No matter how dedicated and multi-talented you are, you might not have the skill or the time to do the work or you might need an expert in a field you don’t know much about.
3 creative ways to get new business
Finding up ways to drum up new business can be challenging but all business owners need to do that to keep their business alive and growing. While there are standard ways to sell (think cold calling, print advertising, referrals), these can only take your business so far. If you really want to grow your business (and who doesn’t?), it’s a good idea to bring new strategies for finding new clients into your marketing plan.
5 must-haves for your homepage
Creating a new website? Time to redesign your current one? Start with the homepage. Your homepage is the gateway to your website and the page that is most often visited. Optimise it for attracting customers and it can be a great first step in the online marketing journey to attracting leads to your business.