Ten website terms you need to know.
Whether you’ve just started out in digital marketing or are helping a client to get started (or rebooted) online, it will soon become clear to you that a website is a key marketing tool for any business looking to establish their online presence and capture the attention of their target market.
Year-end client gift ideas to make sure your brand stands out.
At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).
Website reporting counts. Here’s why.
Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.
Making the most of video on your website. Here’s how.
We’ve spent quite a bit of time (and copy) on this blog talking about your website as the ultimate content marketing tool. So much more than an online advert for your business, if done right, it can help you connect and engage with your ideal customers over and over again.
How to effectively use case studies in your marketing.
Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.
Top tips for creating a kick-ass infographic.
In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.
Three sizzling content marketing ideas for your website.
When it comes to using your website as a marketing tool (to draw in new customers and consistently engage with your loyal fans), content marketing is what it’s all about.
5 ways to get more business through Facebook.
Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.
How to pick the perfect imagery for your website.
At Switch Marketing, we love websites – designing them, managing them, using them to generate leads, convert interested visitors, and grow your brand presence. In fact, we think that your website is one of your business’ greatest inbound marketing tools. And that means that every element, from the home page to the functionality to ‘extras’ like landing pages, downloads, and social media links need to be up to date and work perfectly.
Create a maximum impact landing page with these top tips.
As marketing experts, we know that your website is one of your greatest inbound marketing tools. And it should be designed and managed with a view to engaging and educating prospective and established clients. One way to encourage that engagement is through landing pages.