Pebbles in the Shoe: Scaling Success with a Digital Marketing Audit
A digital marketing audit is a great tool and really serves as a compass in assessing if you’re still on the right track.
Navigating the Digital Wave: A Sherpa's Guide for Climbers
Just as a climber relies on a Sherpa's guidance in scaling a mountain, businesses require a strategic approach to ride the waves of the digital world. This journey can be understood through the lens of the "Digital Wave," encompassing five distinct stages that parallel the buyer's journey.
Is My Digital Marketing Working? A Deep Dive into Building an Effective Strategy
The journey ahead is both exhilarating and daunting—much like the vast digital landscape that businesses must traverse these days. In the world of digital marketing, the climb to success can feel like scaling a mountain's summit.
Repositioning in uncertain times — the case for rolling back to a stable version
Until now, I have been relatively mute regarding the current lockdown regulations our country faces. I won’t be creating an opinion piece here either, as I can assure you this event incites questions regarding deep belief, including religion, economics and politics, which during the best of times are sore points to be debated. The reality, however, is that we are living through an unprecedented and extremely unique time.
Launching in FEB 2020 — An Executive Enablement Enterprise
We’ve started the year strong, with a couple of big updates and a look into 2020 goals and improvements. Today we’re announcing (still to be named) our creative partner program, built for professionals, by professionals, for career development and leadership growth.
The year for breakthrough — rebounding from a breakdown without losing your mind
Greetings! It sure has been a while since I took to pen (er, keys?) and rattled off about something I’ve become super passionate about. I think it might have to do with the turn of a decade into 2020, or recent channels I am using for stress relief, or maybe even some resolutions that are making me more efficient so I have the time to pour into sharing my thoughts.
Employee-led lead generation. Here’s how it works.
Research shows that in a world with hundreds of choices (most of them just a click away), consumers are much more likely to buy (up to 50%!) to buy on the recommendation of someone they know. So, it’s safe to say that leads are no longer just the concern of your Sales team – each member of your business has the potential to bring in first-grade leads – you just need to find ways to encourage your team to do so.
Three (more) ways to make the most of your lead capture landing page.
Landing pages are an important part of making your website an effective sales tool. Created just right, they can be used to gather relevant information about your target market, as revealed by visitors to your website, and help you make better, more impactful sales.
Three ways to make the most of your lead capture landing page.
A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website that you can use to attract new customers and connect with loyal fans.
From leads to sign up, learn why and how Sales and Marketing should be working together.
Research shows when Sales and Marketing work together, the results include better leads, a smoother conversion process, increased profits and increased growth. This is because when these two teams work together, they raise a shared and consistent awareness of your business’ brand, product offering and client service position that helps customers to trust and engage with what your business has to offer.